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what we do

NP+SB delivers clear, actionable business and brand strategies to help businesses sharpen focus, secure a market lead and propel growth. In a fast-changing competitive landscape, where innovation is crucial, companies need to juggle immediate market demands with future competitive edge. This calls for keen insight, strategic thinking, and a firm direction. We help you ensure resources and investments are allocated to maximize efficacy and drive sustained growth.

Corporate & Business Unit Strategy

Are you challenged with prioritizing efforts, resources, and dollars?

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Are you able to effectively track your progress to course correct or scale as needed?

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Is your leadership team struggling to be aligned and make decisions? 

We help organizations and business units make decisions to create competitive advantage and drive sustainable financial and operational performance. This includes: setting the right long-term objectives and financial goals, developing achievable growth plans and prioritized roadmaps, defining success metrics and creating durable competitive advantage. Strategy is about making choices – let us help you clarify decision-making to build sustainable success.

  • Enterprise business strategy

  • Business unit or division strategy

  • Annual planning processes

  • Scenario planning

  • Strategic planning

Black & White

We help organizations clarify their brand strategy for the business at large or for a specific product. A brand strategy guides everything a business or business unit does - from color and design of the logo, to the tone of voice used in content, to how employees interact with customers, to the culture of the organization. It is central to all interactions with stakeholders, internal and external, and determines how the brand will be perceived in the market.

  • Visioning workshops

  • Brand story/narrative development

  • Category, market, and culture dynamics research

  • Market sizing and audience segmentation

  • Customer journey mapping

  • Product strategy and portfolio architecture

Brand & Product
Strategy

Do you struggle to clearly articulate your promise or value?

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Are you concerned you may not be differentiated? 

 

Are you focused on the right audience?

Start-up & Small Business Offerings

Do you have a great vision or idea, but not sure how to craft your story?

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Are you struggling to monetize your product?

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Are you running out of funding faster than you anticipated?

We help start-ups and small businesses address their unique challenges with a suite of agile, quick-turn products. Whether you are at pre-seed/seed stage or seeking subsequent rounds of funding, we can help you pressure test your product fit, define your unique value prop, create a compelling pitch narrative, and more.

  • Rivaling Rivals

  • Product Pioneer

  • Identity Imprint

  • Pitch Perfect

  • Acquisition Audit

  • Consensus Circle

  • Audience Angle

  • Strategic Summit
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