Developing a winning Market Strategy for a national healthcare leader
Develop an integrated market strategy for 3 brands in a competitive $5.2B healthcare market
Overview
A $26B healthcare system had 3 brands operating independently in a single market, all while under a parent organization where they competed for patients, services and payor contracts, at times at the expense of the other brands. The parent organization needed a singular market strategy to capitalize on growth opportunities, reduce internal competition and streamline investments, in addition to aligning each of the 3 brands’ leadership teams and organizations to the long-term goals, objectives, and growth opportunities.
Opportunity
Help a healthcare leader develop a singular market strategy across 3 of its brands to align resources, investment and grow market share.
Services Employed:
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Visioning Sessions
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Strategic Plan Development
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Integrated roadmap and set of investment initiatives
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Organization Design
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Change Management
Delivered
Working with regional executives across the 3 brands, we developed and implemented an integrated market strategy and operational blueprint to drive growth and scale across each of the 3 brands while aligning regional leadership teams, parent company shared service leaders, marketing and payor contracting services to support the integrated strategy. Also developed high level business cases to support the initiatives and executed change management services to align necessary stakeholder groups around the strategy.
Results
Client had an integrated, singular market strategy across its 3 entities. The integrated growth strategy was used to prioritize initiatives and resources across the 3 brands, identify investment areas and, ultimately, resulted in expansion of 10+ low acuity assets and growth of 50K+ patient lives. This growth strategy also informed the roadmap for prioritized investments, inclusive of recommended organizational structure changes to capitalize on priorities and opportunities.